Streaming music so dominant that 91% of internet users do it 😳

Oh, and over half of internet users ages 13 and older now pay for streaming service subscriptions.

Here’s a fun stat.

According to the 22nd edition of MusicWatch’s U.S. Annual Music Study, music streaming has become quite the dominant force when it comes to American music listening, with a massive 91% of internet users accessing streaming services in the past year. This surge is reflected in paid subscriptions, which reached 109 million in 2023. This stat signifies that over half of internet users ages 13 and older now pay for services like Spotify or Apple Music.

MusicWatch describes that the growth is likely due to the rise of mobile internet and the seamless listening experience offered by these services across devices. Interestingly, despite price hikes from streaming services, the study also found a 7% increase in per-capita spending on recorded music in 2022.

We can conclude from the above information that music (specifically, streaming music) is more popular than ever. Questions needing answers from the above information are: Can streaming music get any more popular? Also, who the hell are these 8% of internet users not accessing streaming services in the past year?! What’s their deal? Can these people even be trusted? How are they listening to music nowadays? Do they know something we don’t know? I need answers.