It's also been proven that if you're not a megastar with all that marketing spend, less fancy, more direct performance style videos are what will stop people scrolling their endless feeds. Human connection trumps cinematic showoffery (again, unless you're Beyonce). I try to make my videos striking, empathetic and immersive - and they're a lot more affordable so I can make more of them!
Absolutely! And I think there's still a place for music videos. The great thing about music videos today is that, with the help of iPhones, it would seem that you can make a decent quality indie music video that doesn't necessarily break the bank. I imagine, because of recording and editing, it's more of a time consuming burden when you're doing it yourself.
I think making video art is at one end of the spectrum, making the most useful marketing tool is at the other. If the video is intended to help bring people into your musical world it's worth being somewhere along that line. My art is primarily my music, so I want videos to help get that to people, so it's all a balance (and certainly not something to splurge a lot of money on when making music and sharing it is already £££).
It's also been proven that if you're not a megastar with all that marketing spend, less fancy, more direct performance style videos are what will stop people scrolling their endless feeds. Human connection trumps cinematic showoffery (again, unless you're Beyonce). I try to make my videos striking, empathetic and immersive - and they're a lot more affordable so I can make more of them!
Absolutely! And I think there's still a place for music videos. The great thing about music videos today is that, with the help of iPhones, it would seem that you can make a decent quality indie music video that doesn't necessarily break the bank. I imagine, because of recording and editing, it's more of a time consuming burden when you're doing it yourself.
Do you have a link to some of your videos?
Oh absolutely - I made my first one in 2009!
Penfriend (now project): https://youtube.com/playlist?list=PLjSzokSHVfQ2rSPH0Lq47f9UQXfudtWBp&si=Egz6kWTznqJJYEPs
She Makes War (old project): https://youtube.com/playlist?list=PL6C2D73B326732795&si=17oO3hNw3w65wWIZ
I think making video art is at one end of the spectrum, making the most useful marketing tool is at the other. If the video is intended to help bring people into your musical world it's worth being somewhere along that line. My art is primarily my music, so I want videos to help get that to people, so it's all a balance (and certainly not something to splurge a lot of money on when making music and sharing it is already £££).