A report from Billboard highlights a concerning trend for the live music industry: Gen Z, the generation born between 1997 and 2012, is drinking noticeably less at concerts compared to older generations.
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Why are Gen Z'ers drinking less at concerts…
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A report from Billboard highlights a concerning trend for the live music industry: Gen Z, the generation born between 1997 and 2012, is drinking noticeably less at concerts compared to older generations.