A report from Billboard highlights a concerning trend for the live music industry: Gen Z, the generation born between 1997 and 2012, is drinking noticeably less at concerts compared to older generations.
Why are Gen Z'ers drinking less at concerts…
A report from Billboard highlights a concerning trend for the live music industry: Gen Z, the generation born between 1997 and 2012, is drinking noticeably less at concerts compared to older generations.